International Expertise
 

Having lived and worked in China for two decades and travelled around the Far East, the founders of 2U Company bring a wealth of international expertise, particularly in navigating the complexities of these markets.

 

Here's how their experience manifests:

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Cultural Fluency:

The founders possess a deep understanding of Chinese and Indian culture, customs, and social norms, crucial for fostering relationships and conducting business effectively.

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Language Proficiency:

Fluent in Chinese and other local languages, they excel in communication, both professionally and personally, enhancing their ability to connect with stakeholders.

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Market Knowledge:

Offering extensive insights into the Chinese and Indian markets, including consumer behaviour, trends, competitive landscapes, and regulatory environments across various industries.

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Business Networks:

Leveraging a robust network of contacts spanning business, academia, and local communities, they facilitate partnerships, collaborations, and access to valuable market insights.

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Negotiation Skills:

With nuanced understanding and established negotiation skills, they navigate complex deals adeptly, drawing on their experience with Chinese and Indian business practices and relationship-building.

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Adaptability and Resilience:

Their tenure in foreign countries underscores adaptability, resilience, and the ability to thrive in diverse and challenging environments, essential traits for navigating international business landscapes.